AP Business Unit 2 Bundle: Marketing
AP Business Unit 2 bundle cover, Marketing
UNIT BUNDLENEW · BUILT FOR FALL 2026

AP Business Unit 2: Marketing

The complete AP Business Unit 2, all 7 topics

5.0 1 rating

Everything for AP Business Unit 2 in one bundle: all 7 topic packets (1–7) plus the Unit Bonus folder. About 31 class periods of branded slides, guided notes, real case studies, project tasks, AP-style assessment, and answer keys.

✓ 7 topic packets (1–7)✓ About 31 class periods✓ Unit test + Mini-FRQ✓ Self-grading Google Forms™
$72.50

● Instant download · Lifetime access · Free updates · Secure checkout

Get the whole year AP® Business with Personal Finance The complete open-and-teach year, all 5 units $270 Save 14% $313.50 bought separately See the full course
See inside the curriculum

What's in Every Lesson

All 7 topic packets follow the same locked structure, so you learn the layout once and teach the whole unit.

Branded Slides
Editable decks with day-by-day kicker labels.
Guided Notes
Vocab-targeted notes with a full answer key.
Real Case Study
A real public-company case anchors the topic.
Project Task
A Business Canvas or Financial Advisor task.
AP-Style MCQs
5 exam-style MCQs with full rationales and key.
Mini-FRQ
Matched to the exam format, with a scoring guide.
Answer Keys
Complete keys and rubrics for everything.
Self-Grading Forms
A Google Forms™ quiz, ready for Google Classroom™.

See the Actual Pages

Real, print-ready PDFs from across Unit 2, the same polished look in every topic.

Guided notes

Notes that build real understanding

Every topic ships student guided notes plus a complete answer key, moving students from key vocabulary to applying the idea.

  • ✓ Student version and answer key
  • ✓ Print-ready PDF and editable Word
AP Business Unit 2 guided notes PDF page
Real case studies

A real decision in every topic

Each topic is anchored to a real public-company case study with a full Teacher Key, facilitation moves and sample answers included.

  • ✓ Student version and Teacher Key
  • ✓ Original to this course, never reused
AP Business Unit 2 case study PDF page
Project task

A project task in every topic

A hands-on project task in every topic (Business Canvas or Financial Advisor) puts the concept into students' hands, editable and print-ready.

  • ✓ Editable .docx and print-ready .pdf
  • ✓ Builds toward the unit project
AP Business Unit 2 project task PDF page
Branded slides

Slides students actually look at

Editable, on-brand decks carry every lesson, with day-by-day kicker labels. The same clean design runs across all 7 topics in the unit.

  • ✓ Editable PowerPoint and Google Slides™
  • ✓ One consistent design across the unit
AP Business Unit 2 lesson slideAP Business Unit 2 content slide

The 7 Topics in Unit 2

2.1
Marketing to Customers
about 4 periods
2.2
Consumer Behavior
about 4 periods
2.3
Market Research
about 6 periods
2.4
Product Strategy + MVP
about 4 periods
2.5
Pricing Strategy
about 5 periods
2.6
Marketing Channels + Place
about 4 periods
2.7
Promotion + Marketing Communications
about 4 periods
Unit 2 Bonus folder
Unit 2 Pacing Guide
Standards Crosswalk
Vocab Review Game
Unit 2 Review study guide
Unit Test (student + key)
Unit Mini-FRQ (student + key)

This unit is part of the complete AP Business course bundle, all 5 units plus the Course-Wide Bonus folder.

Why Teachers Choose It

One locked design system

Every topic looks the same, so students never wonder where they are and you learn the layout once.

AP-style, course-wide

Length, position, and spread rules on every MCQ; FRQs matched to the exam formats.

Real public-company cases

Every topic is anchored to a real company students actually know.

Digital-ready

Every topic ships a self-grading Google Form™ quiz for Google Classroom™.

What Teachers Say

5.0 / 5

1 rating

Lifesaver!

This curriculum has been an absolute lifesaver as I launched my new AP Business class! The materials are incredibly organized, thorough, and thoughtfully designed. Everything is easy to follow, visually appealing, and aligned in a way that makes planning and teaching so much more manageable. As a veteran teacher taking on a brand-new course, having such a well-developed curriculum has made an enormous difference. I highly recommend these resources to any AP Business teacher. Truly outstanding!

The Elevated Classroom Company
Illinois · Grades 9-12
Written about the full AP Business course

This is a GREAT and professional resourse

As we are all new to teaching this course. I asked Madison some helpful questions at the beginning, and she got right back to me. Then I needed some resources pulled out (the bell ringers) as a separate file, and they did it with no questions asked!

Eliot D.
Illinois · Grades 9-12

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FAQ

What's in the Unit 2 bundle?
All 7 topic packets (1–7), each with slides, guided notes, the case study, a project task, AP-style MCQs, a Mini-FRQ, and answer keys, plus a Unit Bonus folder (pacing guide, standards crosswalk, vocab review game, unit review, unit test, and unit Mini-FRQ).
Can I buy individual topics or the whole course?
Yes. Each topic sells separately, and this unit is part of the complete AP Business course bundle, which is the best value.
How is it delivered?
Instant download, editable PowerPoint and Word, print-ready PDF, plus self-grading Google Forms™. You will need PowerPoint or Google to edit.
Is it aligned to the AP® framework?
Independently aligned to the publicly available AP Business with Personal Finance Course and Exam Description (Fall 2026). AP® is a College Board trademark, and the College Board does not endorse this product.
Do I need a textbook?
This curriculum is designed to supplement, not replace, a college-level Introduction to Business textbook adopted by your school for AP® Course Audit compliance.

Want the whole AP Business course?

Unit 2 is one of 5. Get the full year, open-and-teach, for the best value.

See the full course