Marketing Campaign Project

Students pick a product, define a target customer, set a measurable goal, and build the pitch across channels. Comes with the brief, a planning worksheet, a rubric, a pitch-day checklist, and the 4 Ps on cut-apart cards.

What’s inside

• A student project brief
• A campaign planning worksheet (customer, SMART goal, channels)
• A grading rubric and pitch-day checklist
• 4 Ps vocabulary cards

Why teachers love it

• Turns marketing from opinions into a measurable plan
• Everything to assign and grade in one place
• Editable to fit your unit

How to use it in class

Hand out the project brief on the first day of your marketing unit and let students pick their product before the bell rings. Over the next week, they use the planning worksheet during independent work time to define a target customer and set a SMART goal, while you check in with groups one at a time instead of reteaching the whole class. Pull out the 4 Ps cards for a five minute warm up the day before pitches, then use the rubric and pitch day checklist on presentation day so every group already knows exactly how they will be graded.

Questions teachers ask

Is this really free?
Yes. Everything in the Free Library is free for teachers. Enter your email once and we send you a single password that unlocks every freebie.

What formats are the files in?
A print-ready PDF plus an editable Word (.docx) version of the fill-in pages, so you can make it yours.

What grade levels is it for?
Built for high school CTE (grades 9 to 12), and easy to adapt up or down.